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AVI was formed as a Section 8 (non-profit) company under the Ministry of Corporate Affairs to avoid some of the issues faced by NGOs and Trusts, and to be more transparent. Being a Public Limited company, it has three directors, all of whom are vaping advocates.


Samrat has been a Mumbai-based journalist since the past 17 years, with stints in Times of India, DNA and Hindustan Times. Samrat feels strongly about reducing the country’s enormous tobacco health burden through harm reduction measures. He has a degree in Journalism from Xavier’s Institute of Communications and his interests include writing on international affairs, meditation and travelling. He can be reached at:


Shreyas is a Chennai-based architect and entrepreneur who has over 12 years of experience in design and project management for some large firms in South India. He has also worked with startups in relation to business consulting and has helped lay the foundation for some large MNCs in India. He has been a smoker since 2002 and in spite of multiple efforts to quit, it never worked. He made the switch to vaping in Oct 2015, and from a 2-packet a day smoker he was down to almost none within months.  He promotes vaping whenever and wherever possible to give smokers a chance. Shreyas loves traveling, is an avid gamer and a movie-buff.


A highly motivated professional and an avid vaper for around 3 years, Pratik is a seasoned entrepreneur who has successfully run and exited a high-end car modification organisation. He has also headed the marketing efforts at Fiddaa footwear, a brand which is one of India’s leading exporters of high-end ladies shoes. He has a Bachelor’s degree in Management Studies from Lala Lajpat Rai College of Commerce and Economics, Mumbai. Amongst other things, a nature & music lover, amateur racer, and a fitness freak. He can be reached at:

Legal Name: Council for Harm Reduced Alternatives
CIN: U93090MH2017NPL292204
IDBI Bank A/C – 0579102000008693
IFSC code : IBKL0000579


MUMBAI – 400 088